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UB’s Center for Information Integrity (CII) is rooted in the shared conviction that accurate information is required for vigorous public debate within democracy. Our goal is to develop solutions to some of society’s most serious challenges—integrity of democratic process, climate change, healthcare information, deepfakes and online fraud—problems that we cannot tackle unless we have actionable information on which we agree.
We develop programs to help K-12 teachers, university faculty members, students and their parents better understand the legitimacy of information and develop digital literacy skills, as well as programs that increase disinformation awareness and improve resilience by protecting users against the impact of harmful disinformation and subsequently preventing its spread.
Multidisciplinary teams create socio-technological solutions that address root causes of misinformation and balance the rights to privacy and free speech. For example, we created an open platform that bundles state-of-the-art deepfake detection methods for journalists, law enforcement investigators and the general public for deepfake detection, attribution and provenance.
Our faculty members initiate community engagement projects to educate and build trust among disenfranchised and disadvantaged members of our community and design additional tools and programs to educate those who are oftentimes the victims of online deceptions and reduce the staggering losses due to scams.
From artificial intelligence threats like deepfakes to protecting consumer data and privacy online, UB faculty members are regularly called upon to advise lawmakers and national security experts. Our research and expertise is helping drive public policy with the goal of making the world a safer place for all.

