Medium quotes Melanie Green

Published May 6, 2024

Melanie Green.

Medium quotes Melanie Green, professor and chair of the Department of Communication, in an article reporting the six things businesses should remember to be an effective storyteller to influence behavior. Green notes that stories are proven to affect behavior. For example, in health care, Green says people are more likely to make lifestyle and health changes if they see a character they relate to making the same change.