COM's Yini Zhang quoted in The Guardian

Published May 6, 2024

Yini Zhang.

The Guardian (UK) reports Joe Biden's TikTok debut during the Super Bowl garnered over 10 million views but received mixed reviews, with many Gen Z viewers finding it cringeworthy. While some posts have gone viral, Biden faces criticism for not addressing serious topics like the conflict in Gaza. “Biden’s TikTok is clearly a one-way form of communication,” said Yini Zhang, assistant professor in the Department of Communication. “They’re sticking to some clearly thought-out talking points. They have issues they want to avoid, like Gaza, and the TikTok page is not as interactive as we often think it might be.” This article was reposted by Yahoo! News