University at Buffalo (UB)
Answers regarding the many facets of using NIL in the co-branding space, and the implications for when it is and isn't possible to leverage university IP.
No, unless the NIL activity is with a University at Buffalo partner.
Yes, if no businesses or commercial entities are included in the profile or post.
Yes.
No, unless the apparel is produced through a licensee that has been approved by University at Buffalo Trademarks and Licensing office.
No, unless a facility use agreement has been formalized with the University at Buffalo Procurement Office. Additionally, use of University logos, marks appearing the background or well-known landscapes (e.g. Hayes Hall, Baird Point, etc.) cannot be used without prior approval from the University at Buffalo Trademark and Licensing office.
For Type 1 activities, no, you may not wear any UB-branded apparel. For Type 2 and 3 activities, this is still not permissible because the spirit mark appears alone and it must have a visual reference to the university. The only exception to this would be an official (Athletics-issued) game uniform.
Yes, provided no third-party businesses or entities are also included in the photo composition. To request photos, please contact UB Athletics’ Communications Department.
No, unless the NIL activity is with a University at Buffalo partner.
No. Video rights are owned by the Mid-American Conference (MAC).
Yes, provided no businesses or commercial entities are included in the promotional material (e.g., social media post, flyer, etc.).
No.
If you have a question that has not been answered above, please reach out to University Communications' Trademarks and Licensing Office at UBTrademarks@buffalo.edu.