Trung Nguyen, assistant vice president for student engagement and success, worked with Student Engagement on the award-winning Bulls Welcome Back Blast Drone Spectacular. “Long after students have graduated from UB, they will always have the memories of events that are emotionally tied to them,” said Nguyen.
From reimagining a lemonade stand for CoLab, to using typography to invoke nostalgia in the new Student Union Game Room, Tim Patch (assistant director for experiential design, marketing and communications) helps units stand out while still leveraging the UB brand.
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