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This quarter, UC had four campaigns currently live including reputation, WNY parents, domestic recruitment and IHE/THE conference promotion, resulting in over 64M impressions of UB ad content.

UC’s media relations team produced and edited 75 news releases, 13 media advisories and 1 tip sheet. Unique page views for News Center content totaled 242,191. Earned media (total news placements) was at 7,001. Faculty experts were quoted in 3,826 news stories.

One issue of Impact in Action was deployed externally to 3,793 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 198 VPS, deans and department chairs. Respective open rates were 38.5% and 72.2%, far exceeding the industry average. The issue was also deployed to 29 people who subscribed through a UB research page. Their open rate was 48.3%.

The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Three issues of The UB Effect were deployed in Q4 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 42.0 (external) and 70.9 (internal).

The UB homepage and top-level web, managed by UC, serve as the gateway to the university’s online presence and highlight why we are New York’s flagship—a premier, research-intensive public university dedicated to academic excellence. This quarter, UB’s top-level webpage attracted 396,179 page views.

This quarter, UC’s social team generated 561 posts on UB’s main channels, reaching 3.5M users and producing 239,748 total engagements, including 61,084 link clicks on UB content.

This quarter, UBNow readership remained strong with 231,204 page views, open rate of 49.64% and a click rate of 7.79%.

This quarter, Driven to Discover produced one episode and achieved 658 downloads. In all, 29 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 209 per episode.

This quarter, the True Blue campaign website generated 3,428 page views and 26,584 web interactions. Four True Blue content pieces (video, editorial and imagery) in UBNow generated 367 clicks and 276 page views. 

This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 636 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 22 retail outlets (12 brick-and-mortar stores and 10 online retailers).

UB's Merit program continued strong this quarter – recognizing 9,252 UB students for their accomplishments. The student email open rate was 66%, and the student click-to-open rate was 41%, showing that they were eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.