This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 535 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 31 retail outlets (17 brick and mortar stores and 14 online retailers).
UC’s Trademarks and Licensing program safeguards the university’s legal rights by monitoring and controlling the use of UB trade names and trademarks.
| Artwork Approvals: Total | 535 |
| Artwork Approvals: Retail | 250 |
| Artwork Approvals: Internal | 285 |
| Brick and Mortar Outlets | 17 |
| Online Outlets | 14 |
| Names of Brick and Mortar Outlets | Walmart, Rally House (3 locations), Dick’s, Target, Tops, Wegmans, Sam's Club, Crosby's, Ace Flag Store, Ross, Kohls, Abercrombie & Fitch, Tee Shirt University, Buffalo Gift & Greek, Campus Tees, UB Bookstore, and Alumni Arena Bulls Shop |
| Names of Online Outlets | Fanatics, MAC Store, UB Bookstore (Follett), AthletesThread.com, NIL.Store (Campus Ink), RallyHouse.com, Logo Brands, Target.com, A to Z Flags, Ebay, Jardine, and 3 dedicated Amazon stores – Trevco, Blue 84, and Desert Cactus |