The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Three issues of The UB Effect were deployed in Q4 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 42.0 (external) and 70.9 (internal).
| Number of issues | 3 |
| Issue Dates | 10/28/2025, 11/25/2025, 12/23/2025 |
| Internal Average | click rate | 6.6% |
| Internal Average | open rate | 74.3% |
| 10/28/2025 | click rate | 5.8% |
| 10/28/2025 | open rate | 76.7% |
| 11/25/2025 | click rate | 6.3% |
| 11/25/2025 | open rate | 71.7% |
| 12/23/2025 | click rate | 7.8% |
| 12/23/2025 | open rate | 74.5% |
| Number of issues | 3 |
| Issue Dates | 10/28/2025, 11/25/2025, 12/23/2025 |
| Combined click rate | 13.1% |
| Combined open rate | 44.4% |
| State of the university is ‘strong’ (October 2025 issue) |
| New hub aims to help engineer novel medicines, cures (December 2025 issue) |