This quarter, Driven to Discover produced one episode and achieved 368 downloads. In all, 22 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 188 per episode.
The Driven to Discover podcast demonstrates the global impact of UB faculty researchers, builds internal pride, and raises awareness among researchers at peer institutions through candid conversations with UB researchers about their inspirations and goals.
Our hosting platform, Buzzsprout, is one of the biggest in the world, with 120,000+ active shows on their platform. Per their data, any podcast that achieves 27 downloads within the first seven days of launch is within the top 50% of podcasts. Every episode of Driven to Discover has surpassed that benchmark by a wide margin; two have surpassed 110 downloads in the first seven days, placing them among the top 25% of all podcasts.
Episode 22 (Combatting the Opioid Crisis), which launched three weeks before the end of Q1, achieved 104 downloads by the end of the quarter. Overall, Driven to Discover achieved 4,145 downloads by the end of the quarter and was being listened to in 63 countries across six continents.
Driven to Discover reaches listeners through roughly 30 apps and UBNow. The top apps/platforms this quarter, in order, were UBNow (50%), Apple Podcasts (26%) and Spotify (10%). The top device was Apple iPhone (47%) and top category was mobile (61%).