This quarter, the True Blue website generated 2,132 page views and 10,658 web interactions. 14 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,783 clicks and 1,822 page views.
The True Blue social media strategy generated 108 posts, earning a potential reach of 781,602 with 69,649 social media engagements (likes, shares, comments, clicks), as well as 468 mentions of #UBTrueBlue from non UC-owned accounts with a 2,842,050 potential reach.
| page views | 2,132 | |
| web interactions | 10,658 |
| items | 14 | |
| Types | Staff ambassador content, homecoming, individual features, slideshows, videos, etc. Included in issues as features, Need To Knows, Of Note, UB Seen. Student version renamed to include True Blue in title of each send | |
| clicks | 1,783 | |
| page views | 1,822 |
| reach | 781,602 | |
| engagement | 69,649 | |
| posts published with #UBTrueBlue on owned channels | 108 | |
| mentions with #UBTrueBlue on non-owned channels | 468 | |
| reach with #UBTrueBlue on non-owned channels | 2,842,050 |
| number | 1 - homecoming ad | |
| impressions | 63,933 | |
| engagements and video plays | 1,636 | |
| CTR | .08% |