UC’s media relations team produced and edited 69 news releases, 6 media advisories and 4 tip sheets. Unique page views for News Center content totaled 314,849. Earned media (total news placements) was at 6,666. Faculty experts were quoted in 3,796 news stories.
UC’s News Center connects local, national and international media to the latest research and university news, along with photo links, video links and topical posts by UB faculty experts.
| News releases | 66 |
| Media advisories | 6 |
| Tipsheets | 4 |
| Media placements: overall | 6,666 |
| Media placements: faculty experts | 3,796 |
| News Center page views | 314,849 |
Examples of high performing content.
| Title of Placement | Outlets | |
| “Why do we love carbs? The origins predate agriculture and maybe even our split from Neanderthals” | The New York Times, NBC News, CNN, Popular Science, U.S. News & World Report | |
| “Evidence of primordial black holes may be hiding in planets, or even everyday objects here on Earth” | Advanced Science News, Gizmodo, Live Science, Space |
UBNow articles and news releases shared across owned social channels that focus on UB initiatives with a community impact in Western New York.
| Total reach | 21,152 | |
| Total engagements | 759 | |
| Link clicks | 494 | |
| Published messages | 7 |