This quarter, the True Blue campaign website generated 2,443 page views and 11,728 web interactions. 12 True Blue content pieces (video, editorial and imagery) in UBNow generated 4,883 clicks and 6,692 page views.
The True Blue social media strategy generated 91 posts, earning a potential reach of 479,773 with 18,654 social media engagements (likes, shares, comments, clicks), as well as 343 mentions of #UBTrueBlue from non UC-owned accounts with a 734,989 potential reach.
| page views | 2,443 | |
| web interactions | 11,728 |
| items | 12 | |
| Types | Editorial history pieces, individual feature videos, mentions in relevant stories and promotions of ambassador programs and homecoming. Included in issues as features, Need To Knows, Quotes of the Days, Of Note, UB Seen | |
| web interactions | 4,883 | |
| page views | 6,692 |
| reach | 479,773 | |
| engagement | 18,654 | |
| engagements within instagram | 70% | |
| posts published with #UBTrueBlue on owned channels | 91 | |
| mentions with #UBTrueBlue on non-owned channels | 343 | |
| reach with #UBTrueBlue on non-owned channels | 734,989 |
| number | - | |
| impressions | - | |
| engagements | - | |
| CTR | - |