Associate Professor of Marketing
University at Buffalo School of Management
Consumer behavior, advertising, branding, marketing strategy, e-commerce and digital marketing.
Charles Lindsey’s primary expertise lies in consumer behavior, with an emphasis on how market information influences product trial, product usage and brand attitudes. He has written for Fortune Magazine and has been quoted by major media outlets, including Forbes, The New York Times, NPR Marketplace, Washington Post and E-commerce Times.
Among other topics, Lindsey can comment on customer relationship management, e-commerce channel management (and integration with traditional in-store channels), web and statistical (business) analytics, consumer spending, consumer product selection and choice, advertising and brand loyalty. He has worked with Eric Mower + Associates, GEICO, Health Now, Tops Markets, Unifrax and various other firms while at UB.