Four issues of Impact in Action were deployed externally to an average of 3,905 higher ed leaders at AAU, APLU, ACE and SUNY institutions; internally to an average of 201 VPS, deans and department chairs; and via subscription to an average of 24 people. Average open rates were 40.5%, 66.8% and 61.4%, respectively, far exceeding the industry average.

Regular readers included presidents, provosts, VPRs and chief diversity officers of major universities throughout the country.

The Impact in Action digital newsletter shares news about UB’s major research achievements with AAU and APLU peers, in an effort to strengthen UB’s reputation in academia.

Impact in Action was also deployed as a LinkedIn newsletter to a general audience. As of end of FY26, the newsletter had 46K total subscribers and achieved a per-issue average of 16,322 article views, a 39.8% open rate and 593 link clicks with 25,433 email sends.