This quarter, the True Blue campaign website generated 2,169 page views and 17,759 web interactions. 13 True Blue content pieces (video, editorial and imagery) in UBNow generated 2,635 clicks and 5,689 page views.
The True Blue social media strategy generated 85 posts, earning a potential reach of 647,261 with 77,321 social media engagements (likes, shares, comments, clicks), as well as 328 mentions of #UBTrueBlue from non UC-owned accounts with a 666,725 potential reach.
| page views | 2,169 | |
| web interactions | 17,759 |
| items | 13 | |
| Types | Student ambassador content, HR programs, seasonal to-do lists, individual features, slideshows, videos, etc. Included in issues as features, Need To Knows, Of Note, UB Seen | |
| clicks | 2,635 | |
| page views | 5,689 | |
| video views | 506 | |
| average time spent on page | 1 minute 7 seconds |
| reach | 647,261 | |
| engagements | 77,321 | |
| posts published with #UBTrueBlue on owned channels | 85 | |
| mentions with #UBTrueBlue on non-owned channels | 328 | |
| reach with #UBTrueBlue on non-owned channels | 666,725 |
| number | 1 post supporting the blue out game | |
| impressions | 283,868 | |
| CTR | .07% | |
| video plays | 229,332 |