This quarter, Driven to Discover produced three episodes and achieved 470 downloads. In all, 17 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 165 per episode.
The Driven to Discover podcast demonstrates the global impact of UB faculty researchers, builds internal pride, and raises awareness among researchers at peer institutions through candid conversations with UB researchers about their inspirations and goals.
Our hosting platform, Buzzsprout, is one of the biggest in the world, with 120,000+ active shows on their platform. Per their data, any podcast that achieves 28 downloads within the first seven days of launch is within the top 50% of podcasts. Every episode of Driven to Discover has surpassed that benchmark by a wide margin, including the three launched in Q2, which averaged 58 downloads in the first seven days.
Episode 15 (Animal Genes and Human Health), which launched three months before the end of Q2, achieved 118 downloads by the end of Q2 and was listened to in 11 countries. Episode 16 (Bitemark Evidence), which launched two months before the end of Q2, achieved 104 downloads by the end of Q2 and was listened to in 10 countries. Episode 17 (Changing the Black East Side), which launched one month before the end of Q2, achieved 97 downloads by the end of Q2 and was listened to in 5 countries. Overall, Driven to Discover achieved 2,810 downloads by the end of Q2 and was being listened to in 52 countries on six continents.
Driven to Discover reaches listeners through more than 15 apps in addition to UBNow. The top apps/platforms are UBNow (44%), Apple Podcasts (22%), Spotify (9%) and Buzzsprout (6%). The top device is Apple iPhone (43%) and the top category is mobile (53%).