Social Media

This quarter, UC’s social team generated 400 posts on UB’s main channels, reaching 2.3M users and producing 99,519 total engagements, including 8,848 link clicks on UB content.

Among this content were 16 posts of DEI content, which achieved a reach of 83,017, generating 3,331 total engagements.

In addition to managing UB’s institutional social media channels, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok and YouTube, UC works with communicators across UB to share ideas and best practices.