This quarter, UC’s social team generated 432 posts on UB’s main channels, reaching 2.3M users and producing 118,609 total engagements, including 16,121 link clicks on UB content.

Among this content were 38 posts of DEI content, which achieved a reach of 139,394, generating 4,496 total engagements.

In addition to managing UB’s institutional social media channels, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok and YouTube, UC works with communicators across UB to share ideas and best practices.