It was a prideful, True Blue moment for the marketing and communications team in UB’s Office of Enrollment Management, whose admitted student mailer won silver in the CASE Circle of Excellence Awards administered by the Council for Advancement and Support of Education.

The reimagined, redesigned mailer — designed entirely in-house by the Enrollment Marketing and Communications team in Enrollment Management — features a unique zipper pull that creates excitement as students open the piece, along with a perforated edge that allows students to tear off their “Next Steps” checklist, transforming the rest of the mailer into a functional folder they can keep and bring to orientation.

The idea was to convert the piece from a traditional acceptance packet into a modern, memorable and cost-efficient reveal that also introduces admitted students to UB’s community and traditions, from campus life and academic excellence to Buffalo’s culture and the pride of joining UB’s True Blue family.

Designed with a strategic self-mailing format that eliminated the need for an envelope, the new admitted student mailer elevates the student experience, while allowing UB to reallocate savings toward the creation of a complementary deposit mailer, delivering two high-impact touchpoints for what previously would have covered just one.