Leaders from retail, digital commerce and academia will connect with experts in the School of Management at a conference examining how artificial intelligence is changing how brands reach customers, analyze data and make decisions.

Hosted by the school Center for Marketing Analysis, the “Effective Uses of AI in Marketing” conference will take place from 8 a.m. to 5 p.m. March 27 in the Center for the Arts atrium on the North Campus. A pre-conference welcome reception will be held from 5-6:30 p.m. March 26 in the Alfiero Center Atrium.

Ron Ferri, president of Tops Markets, will deliver the industry keynote presentation on the state of AI in retail, offering insight into how AI informs pricing, promotions and supply chain decisions.

“AI is no longer a future concept in marketing; it’s embedded in how organizations make decisions every day,” explains John Hennessy, director of the Center for Marketing Analysis. “This conference brings together leaders who are actively working with these tools and can speak candidly about what’s working, what’s challenging and what’s coming next.”

Additional sessions will explore digital commerce and data strategy, including presentations on such topics as the new rules for success in online marketplaces, maximizing grocery retail market share, as well as afternoon panels on data in the age of AI and productivity boosts from AI in marketing.

The afternoon keynote will be delivered by Alex Monaco, expert associate partner at Bain & Company, on best practices and success stories of using AI in marketing. Additional academic presentations will be given by PhD candidates from the University of Toronto and the University of Rochester.

The conference also will include a School of Management Marketing Student Showcase and an overview of the Center for Marketing Analysis and Behavioral Research Lab.

Admission is free and open to the public, including students, faculty, staff and industry professionals. To learn more and register, visit the conference's webpage.