Bulls Unveil New Athletic Mark

New logo is first for Bulls since 1996; also announce change in football helmets and uniforms

By Paul Vecchio

Release Date: July 18, 2006 This content is archived.


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The UB athletic department's new logo features a boldly designed, fierce charging Bull.

BUFFALO, N.Y. -- The University at Buffalo athletic department unveiled its new athletic logo today as well as comprehensive changes to both its football helmet and uniforms.

The new mark, which features a boldly-designed, fierce charging Bull, is the first new logo for Buffalo athletics since 1996. The logo came about through the work of the Bulls' marketing and communications departments in conjuction with University Marketing and Creative Services, which took the project from conception to completion. The lead design was done by Alan Kegler and his design team at Creative Services, with Peter Killian, Assistant Vice President for Marketing and Creative Services at UB, overseeing the project.

"We are excited to present a new look for UB Athletics befitting the direction of our program," said Warde Manuel, Director of Athletics. "Our old mark has served us well over the last nine years, but I felt that with the new energy and direction being provided by President Simpson it was time for something new. I also feel that the strength of the "Bull" is in its entire body, not just its head, which was previously presented. Our new logo has the strength, the fearless attitude and the combative spirit that our athletic department will need to achieve our goals."

When evaluating the mark, the Athletic Department engaged several focus groups, both on and off campus, to obtain feedback and recommendations that ultimately led to the new look of UB Athletics.

The new mark, available in several formats, will be available on merchandise exclusively online at www.buffalobulls.com starting on July 21, before an expected fall rollout in area retail stores.

In addition to the new mark, Buffalo also unveiled its new football jerseys and helmets which will debut in head coach Turner Gill's first game versus Temple on Thursday, Aug. 31 at UB Stadium. The uniforms, custom designed by Nike through Ad Pro Sports in Buffalo, have a traditional Blue & White design with the word "Buffalo" above the number on the front of the jersey. The Bulls' helmets will display a new design of the "interlocking" UB – featuring a gray outline – on a blue helmet.

"It is my belief that a football helmet needs to have a traditional and consistent look," said Manuel. "We have had many different helmet orientations since returning to Division I and it is my expectation that this will remain the look for Buffalo football for many, many years to come."