UB is increasingly using audio and video material as part of marketing, promotions, course content and campus information. Through captioning and audio descriptions, these materials can be made accessible to everyone.
Captioning is essential for making audio content accessible for individuals with hearing impairments. Captioning also has wider benefits, including for people who do not have speakers or who are in a location where they cannot play audio; English language learners, who may find comprehension easier when spoken language is paired with text; and individuals who are not familiar with technical terms in a video There are two options for producing videos with captions:
Live events, lectures and productions may be made accessible through live captioning. Live captioning is more challenging to produce and may be more expensive. Apps such as Live Caption rely on voice recognition technology to create simultaneous captioning, but they can be unreliable despite the fact that voice-recognition technology is improving.
Videos that convey content through images rather than audio can be made accessible to individuals with visual impairments through audio descriptions. The American Council of the Blind's Audio Description Project provides a list of vendors that can provide audio descriptions to videos.
By creating a text version of a video presentation, content can be made accessible to everyone. The transcript should capture not only the spoken words, but also any visual information that is not presented in the text to ensure it is fully accessible. In addition to benefitting individuals with visual or hearing impairments, transcripts also allow access for users without the technical capacity to play the video, and allow people to quickly search through the text for specific content. If you have captioned your video, a transcript will be available as an optional format.
The World Wide Web (W3C) Consortium has established accessibility standards through its Web Accessibility Initiative. The Initiative's Web Content Accessibility Guidelines 2.0, or WCAG 2.0, is considered to be the industry standard in ensuring accessible electronic content.