University at Buffalo (UB)
UC’s media relations team produced and edited 75 news releases, 5 media advisories and 2 tip sheets. Unique page views for News Center content totaled 199,333. Earned media (total news placements) was at 8,041. Faculty experts were quoted in 3,755 news stories.
UC’s News Center connects local, national and international media to the latest research and university news, along with photo links, video links and topical posts by UB faculty experts.
| News releases | 75 |
| Media advisories | 5 |
| Tipsheets | 2 |
| Media placements: overall | 8,041 |
| Media placements: faculty experts | 3,755 |
| News Center page views | 199,333 |
Examples of high performing content.
| Title of Placement | Outlets | |
| "For spotting deepfakes, journalists turn to AI expert Siwei Lyu" | Politifact, Inside Higher Education, NPR, USA Today, MSN News, Agence France-Presse | |
| "UB AI expert David Doermann testifies before Congress on threat of deepfakes" | The Associated Press, ABC News, U.S. News & World Report, The Independent, The Los Angeles Times, HuffPost |
UBNow articles and news releases shared across owned social channels that focus on UB initiatives with a community impact in Western New York.
| Total reach | 42,048 | |
| Total engagements | 1,033 | |
| Link clicks | 486 | |
| Published messages | 10 |