University at Buffalo (UB)
UC’s media relations team produced 100 news releases, media advisories and tip sheets. Unique page views for News Center content totaled 204,614. Earned media (total news placements) was at 7,524. Faculty experts were quoted in 3,959 news stories.
UC’s News Center connects local, national and international media to the latest research and university news, along with photo links, video links and topical posts by UB faculty experts.
| news releases | 89 |
| media advisories | 8 |
| tipsheets | 3 |
| Media placements: overall | 7,524 |
| Media placements: faculty experts | 3,959 |
| news center page views | 204,614 |
Examples of high performing content.
| Title of Placement | Outlets | Views on News Center |
| "After treatment with semaglutide, newly diagnosed Type 1 diabetes patients needed little or no insulin" | CBS News, NBC News, CNN, UPI, MSN, The Buffalo News, U.S. News & World Report, MedPage Today, Telegraph UK, Independent UK and more | 6,700 |
| "Study: Inflammation drives social media use" | The New York Post, Medical Xpress | 11,000 |
UBNow articles and News Releases shared across owned social channels that focus on UB Initiatives with a community impact in Western New York,
| total reach | 22,0376 | |
| total engagements | 13,654 | |
| link clicks | 2,134 | |
| published messages | 20 |