Resources

Bart Caylor, president of Caylor Solutions and the host of “The Higher Ed Marketer” podcast, presented on the emerging, transformative role of generative AI in enhancing marketing strategies and communication within higher education. The pragmatic and educational keynote emphasized cases marketers can implement today using common tools such as ChatGPT, Claude.ai, Google Bard and Midjourney. The session covered tactics such as strategy, content creation, personalization, data analysis, management and multimedia design. Through real-world examples, including case studies from other institutions, the presentation illuminated how generative AI is reshaping marketing efforts, offering attendees actionable insights and tools to leverage in their roles.

Session participants gained insights into the power of video storytelling and learned key strategies for developing a strong story structure, finding compelling narratives and refining their core message. These strategies help captivate audiences, secure funding and raise awareness effectively through video. Drawing inspiration from real-life case studies, participants left with practical takeaways to incorporate storytelling into their projects and achieve tangible results.

Yes, AI is everywhere, but where do you start when you want to use it? School of Management professor Dominic Sellitto provided a fast-paced overview and demonstration of AI tools (both commercial and free) that participants can use to make their communications jobs easier and more productive, and get better results. Session participants learned tips on how to properly apply these tools to maximize their benefits. Questions and discussion followed the presentation.

Writing about health, medicine, science, engineering and other complicated topics can be intimidating. But it doesn’t have to be. Session participants learned a bevy of practical tips to help cut through the jargon to find the gem at the heart of every story. Presenters covered interviewing faculty, the importance of thinking about your audience, writing in a style that’s both fun and factually correct, and many other topics.

As a UB communicator, have you ever needed a fresh angle for a social media post or a spark of inspiration for a feature story? A brainstorming partner to bring creative ideas to a special event? Or just wished you didn’t have to waste so much time transcribing that interview you just conducted? In this session, participants learned how to partner with ChatGPT to elevate their communications, and left with actionable tips on how to leverage UB tools like Zoom and Office 365 to improve their workflow — giving more time to focus on the work that matters.

Buffalo Bills social media strategist Kelsey Sweet shared insights to inspire and elevate your digital playbook. Session participants learned strategic tips for success across social media channels and discovered best practices for Instagram Reels and TikTok.