Updated July 6, 2016

The Tailgate Concert Series at UB home football games will be back this fall with a lineup of predominantly country performers — with a dose of ’70s rock thrown in for good measure.

Each concert in the four-concert series will begin three hours before kickoff. The free concerts will take place in Stampede Square in the Stadium Parking Lot between the stadium and Millersport Highway.

“Bro-country” singer/songwriter Jerrod Niemann opens this year’s series with a concert before the Bulls’ season opener against Albany on Sept. 2. Other acts performing in the series are country music artist David Nail (Sept. 24 versus Army), ’70s and ’80s Top 40 rocker Eddie Money (Oct. 8, homecoming game against Kent State), country duo Brothers Osborne (Oct. 15, Ball State), country pop singer/songwriter Chris Lane (Oct. 27, Akron) and '80s party band Nerds Gone Wild (Nov. 12, Miami, OH) .

Fans purchasing $36 VIP Tailgate Concert Experience Packs receive a game ticket, front-of-stage access to that day’s Tailgate Concert, VIP credential and access to the VIP Tent featuring free food and non-alcoholic beverages.

The Tailgate Concert Series began in fall 2013 as part of a new initiative by UB Athletics to improve the fan experience at the home football games. Among the other additions to the home-game experience were an enhanced “Walk to Victory” by the football team, interactive fan activities, giveaways and the broadcast of a live radio pregame show courtesy of ESPN 1520 AM in Stampede Square.

UB faculty and staff may purchase season tickets for $66, a savings of $59 over the regular price of $125. UB employees can purchase additional season tickets for family members at the same low price.

Those interested in purchasing tickets can call 1-877-UB-THERE or visit the ticket office in Alumni Arena.