Trademarks and Licensing Policies

Use of UB’s Name and Marks

A detail photo of the UB logo embroidered on a blue, black and white plaid garment.

Policies of the Trademarks and Licensing Program govern how the name and trademarks of the University at Buffalo may and may not be used.

A detail photo of a brown teddy bear wearing a blue t-shirt that says I love UB.

UB’s name and trademarks may not be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of UB’s anti-discrimination policies or practices.

UB’s trademarks may not be used in any manner that suggests or implies UB’s endorsement of other organizations, companies, products, services, political parties or views, or religious organizations or beliefs

UB will not approve nor license the use of the UB name or marks in connection with certain products. They include, but are not limited to, the following:

  • Alcoholic beverages and certain related products.
  • Tobacco, lighters and other smoking-related products.
  • Drug paraphernalia.
  • Firearms or weapons.
  • Certain food products. Food and beverage products and accompanying packaging will be allowed on a case-by-case basis by the Trademarks and Licensing Program and with its prior written permission.
  • Sexually oriented goods.
  • Health, skin care and toiletries products.
  • Goods related to gambling, lotteries and sweepstakes.
  • Religious or burial goods.
  • Products of a political nature.
  • Goods including names or pictures of current students (e.g., student-athletes).
  • Services of any kind (e.g., moving companies, area entertainment programs or tour services).
  • Designs that incorporate trademarks or copyrights not owned by the university, unless written permission is received from the trademark or copyright owner and from the Trademarks and Licensing Program.
  • Goods making unfavorable references to race, religion, sex, national origins or handicaps.
  • Certain sports/athletic equipment.
  • Products in “poor taste,” including bathroom products.

The above list is not exhaustive. Other items may also be prohibited. Also, any use of names of organizations or businesses in conjunction with UB’s trademarks is subject to the approval of the Trademarks and Licensing Program.

If you have questions, please contact the Division of University Communications: Trademarks and Licensing.


University at Buffalo Policy and Information on Sweatshop Legislation

Campus Policy

The University at Buffalo is in compliance with New York State's sweatshop legislation (Chapter 350 of the Laws of 2002), amendments of 2003, and related State University (SUNY) policy.  Specific SUNY policies are located at:

·         SUNY Anti-Sweatshop Policy

·         SUNY Anti-Sweatshop Procedure

All licensed suppliers using the university’s trademarks must abide by all New York State, SUNY, and UB standards concerning sweatshop sourcing.

As a result of the legislation and policy, bidders on State purchase contracts for UB apparel and sports equipment may be deemed by the University Purchasing Department as "not responsible" if a prospective vendor fails to certify compliance or fails to provide information sufficient to determine compliance on University request. Documentation will be requested by the University when:

  • there is information available to suggest vendors/suppliers or prospective vendors/suppliers are not in compliance, or
  • there is a specific, credible, and verifiable complaint made about a vendor/supplier or a prospective vendor/supplier to the University, or
  • on a random basis, to assess compliance and accessibility and availability of appropriate documentation.

In addition to the New York State and SUNY policies, the University holds membership in various sweatshop monitoring organizations within the apparel industry, including the Fair Labor Association (FLA), the Worker's Rights Consortium (WRC), as well as the creation of our own Code of Conduct which is linked below.