Reaching Others University at Buffalo - The State University of New York
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About Our Program

Trademarks and Licensing

The mission of UB’s Trademarks and Licensing Program is to protect and promote the proper use of the University at Buffalo’s name, logos and signature marks. We want to ensure that the public can properly identify and associate them with officially licensed products bearing the institution’s marks.

Enforcement

UB rigorously enforces the ownership and proper use of its trademarks. Our program monitors the marketplace to ensure that only officially licensed merchandise is being sold.

If you encounter unauthorized uses of UB’s marks, please contact the Trademarks and Licensing Program.

Look for the label

The University at Buffalo is a member of the Collegiate Licensed Properties Association (CLPA). CLPA is a nonprofit organization made up of colleges and universities who manage their own licensing program, or partner with the Licensing Resource Group (LRG) for trademark management services.

The CLP Authentication Program helps universities, licensees and retailers guard against counterfeit merchandise, and helps assure consumers that the products they purchase are officially licensed. The program provides CLP labels and hangtags to appear on products to indicate that they comply with CLPA guidelines.

If you have questions about the CLPA Authentication Program, contact Jack Landrigan by email or at 616-395-0676, ext. 111, or OpSec Security by email or at 717-293-4110.