About Our Program

Trademarks and Licensing

A photo of a group of students at a UB football game smile at the camera with UB mascot Victor E. Bull..

The mission of UB’s Trademarks and Licensing Program is to protect and promote the proper use of the University at Buffalo’s name, logos and trademarks. We want to ensure that the public can properly identify and associate them with officially licensed products bearing the institution’s marks.

Detail photo of the UB logo in white embroidered on a blue cap.


UB rigorously enforces the ownership and proper use of its trademarks. Our program monitors the marketplace to ensure that only officially licensed merchandise is being sold.

If you encounter unauthorized uses of UB’s marks, please contact the Division of University Communications: Trademarks and Licensing.

Look for the label

The University at Buffalo is a member of the Collegiate Licensed Properties Association (CLPA). CLPA is a nonprofit organization made up of colleges and universities who manage their own licensing program, or partner with a licensing agent for trademark management services.

The CLP Authentication Program helps universities, licensees and retailers guard against counterfeit merchandise, and assures consumers that the products they purchase are officially licensed. The program provides CLP labels and hangtags to appear on products to indicate that they comply with CLPA guidelines.

For more information about the CLPA Authentication Program, please contact Jack Landrigan at 616.395.0676, ext. 111 or info@clpa.us.