Can exposure to media content shape audiences’ attitudes, judgments, and behaviors?
We investigate the relationship between media exposure and audience morality. Specific projects will focus on one of two areas.
In the first area, students will assist with quantitative content analyses to examine the extent to which moral and selfish values are emphasized by a wide range of media content - including everything from popular Disney films to extremist propaganda on social media.
In the second area, students will assist with experiments designed to understand how exposure to moral and selfish values in media content can shape audiences’ attitudes, judgments, and behaviors in broad contexts - including everything from children’s sharing behaviors to adult audiences’ likelihood of becoming radicalized.
To learn more about the lab leading this project, you can explore the Media Morality Lab's website.
The specific outcomes of this project will be identified by the faculty mentor at the beginning of the collaboration. It may include anything from an independent or group project report to a conference or journal publication.
|Length of commitment||One semester or more|
|Start time||Fall, Spring|
|Level of collaboration||Variable|
|Who is eligible||All undergraduate students|
The specific preparation activities for this project will be customized through discussions between you and your project mentor. Please be sure to ask them for the instructions to complete the required preparation activities.