Authenticity in the Digital World

Learn how to embrace authenticity in the digital age from UB alumnae and social media enthusiast Julia Jornsay-Silverberg. As the social media director at Telesco Creative Group, Julia is well versed in the best practices of using social media to create connections and drive conversions. Julia will break down the best practices across social media channels, as well as the importance of showing up authentically online and how doing so can help you expand your reach and engagement online.  

About Julia Jornsay-Silverberg  
Julia Jornsay-Silverberg, MBA '12, BS '12, is a mental health advocate and social media enthusiast. As the social media director at Telesco Creative Group, and with over eight years of experience in the industry, Julia is well versed in the best practices of using social media to create connections and drive conversions. Born in Long Island, Julia moved to Buffalo to attend the University at Buffalo and ended up falling in love with the city. Overr 10 years later, she's proud to consider herself a Buffalonian and loves using her passion for content creation, videography and analytics to expand the awareness of Buffalo-based businesses.