About Sick Performance Concepts
Fractional CMO – Marketing Consultant. Offers clients a mix of services including strategic counsel, project management, mentoring, coaching, digital marketing and E-Commerce. Guides development and execution of competitive strategies that are effective at increasing revenue and market share. A part time, virtual CMO serving clients globally.
Michael Sick is a nationally recognized, innovative management consultant specializing in strategic marketing, advertising and business development. Sick has worked with clients across the United States, Europe, Australia, Asia and South America. A long time observer of consumer behavior, Sick brings a vast amount of experience to the task of building brands and businesses for clients. Mike has significant senior client side restaurant industry experience with brands like Arby’s, Jack In the Box, Pizza Hut, Burger King, El Chico and others in addition to having worked for advertising agencies on Jack In The Box and Kentucky Fried Chicken. Mike has been involved with hundreds of new product launches including the Pan Pizza at Pizza Hut, Grilled Sourdough at Jack In The Box and Market Fresh at Arby’s. Mike knows firsthand that new products are the growth engines for most companies. The highly competitive restaurant industry honed Mike’s keen understanding of competitive strategy and he has applied his insight with great success for many other brands in diverse industries having worked with brands like Pearle Vision, Coca Cola, Amazon, University of San Diego, CostCo, The Army Reserve, PetCo and companies involved with E-Commerce, software, fitness, media, wireless, entertainment and electronics.
Sick has broad experience having worked with over 100 companies and served as a mentor to over 50 young companies and startups through Connect Springboard, San Diego Sports Innovators, Evo Nexus, UCSD Entrepreneur Challenge and other incubators and accelerators. A frequent speaker, Sick has presented on a variety of marketing and strategy topics to groups in the United States and Internationally.
Michael Sick serves clients by offering a broad range of services, which span from performing a brand audit, to participating in a new business effort, to defining new business opportunities, mentoring, interim management, integrating online and offline marketing, social marketing, PR and/or developing best practices.
Owner, Michael Sick (BS '76)
