New airport wallscape puts UB front and center

UB is telling its story to the world in a place that brings in travelers from across the country and around the globe.

Earlier this month, UB installed a “wallscape” of advertising panels in one of the most prominent locations at Buffalo Niagara International Airport, right above the airport’s TSA screening area where travelers pass through before heading to their gates.

The five elevated panels highlight UB’s talented students, groundbreaking faculty and research with real-world impact. Designed by creative and editorial teams in UB’s Division of University Communications, the wallscape provides a highly visible representation of the UB brand in a space where more than 600,000 people pass through each month.

“The wallscape is a terrific opportunity to showcase UB’s excellence and impact and build pride in the university,” says John Della Contrada, vice president for university communications. “It puts our brand in front of thousands of people every day and helps tell the story of what makes UB one of the nation’s leading public research universities.”

The project has been in the works since the spring, when UB learned that the advertising space – one of the most prominent at the airport – was available and received the support of UB leadership.

The panels will remain in place for at least the next two years, with opportunities to periodically refresh the graphics and messaging as needed, Della Contrada said.