A new study from the School of Management advises companies to use existing brands and add new sub-brands to maximize revenue when introducing new products to market.
UB faculty member Alexa Dimick has been chosen as a 2014 National Academy of Education/Spencer Postdoctoral Fellow, considered the most prestigious and highly competitive fellowship for early career scholars in education.
A preliminary study of the effects of mushroom ingestion on health conducted by UB researchers has found that consumption of portabellas could be useful in regulating glucose levels.
Already known for merging proven science classwork with state-of-the-art technology, UB faculty member Randy Yerrick has taken on another role to help bring science educational resources into the digital age.
CCS Oncology has donated $185,000 to UB to support innovations in patient safety using health information technology, more commonly known as electronic patient records.
A novel compound that targets an important brain receptor has a dramatic effect against a host of cocaine addiction behaviors, including relapse behavior, a UB animal study has found.
A 7-ton magnetic resonance imaging scanner that will make possible groundbreaking research into multiple sclerosis, stroke and other diseases was delivered to UB’s Clinical and Translational Research Center last week.
Anthropologist Deborah Reed-Danahay has received an award from the National Endowment for the Humanities to complete the draft manuscript of her fifth book.
