True Blue

True Blue isn’t just a color, it’s a spirit. It’s an invitation to show your pride and celebrate our common connection. Discover the ways to show and share your spirit at UB homecoming and family weekend!

Glow True Blue

During Homecoming and Family Weekend, landmarks in and around Buffalo will be lit up blue! You can show your True Blue spirit by lighting up your residence, office or special place in UB blue from September 26 to Oct 2.

Snap a photo and share it using the form or the #UBTrueBlue hashtag on a social media channel and be part of Glow True Blue.

Bright idea

Don’t have UB blue lightbulbs? Get yours in time for the big game! https://amzn.to/3bAZdV8 

An example of three applications of window decals with the UB alumni lockup.

True Blue Wherever You Go

Open to grads residing in the continental U.S. only.  

Say "Blue Cheese!"

What are your favorite places on campus? Spots that you visit again and again, or buildings that hold special memories, or settings that just capture the essence of UB? Document your True Blue perspective by taking a photo of a special scene on campus. While you're on campus be sure to explore your favorite spots and find your way there to make your own memory.

You can include yourself in it or not—either way, it’s bound to be beautiful!

Photo spots

Be on the lookout for our True Blue photo spot signs that provide just the right place to hold your phone to snap the perfect #UBTrueBlue pic.

The bronze bull in front of the Center for the Arts is a popular place for new graduates to get their picture taken. Photo: Douglas Levere.
Rutuja Sawant poses for photos at Baird Point on North Campus to celebrate her graduation from the College of Arts and Sciences on May 16, 2020. The graduation ceremony was moved to a virtual presentation because of the COVID-19 response. Photographer: Douglas Levere.
Students walk towards Hayes hall in the sunshine. Photographer: Douglas Levere.
True Blue Banner.

This is what it means to be #UBTrueBlue.

Watch Season One of True Blue