Retention Goals

Understanding UB’s retention goals.

Retaining undergraduate students from their first to their second year is a critical measure of student success.

It is a strong indicator of UB’s support systems, campus climate and ability to deliver a high-quality education that meets students’ needs. Student persistence from the first to second year can impact student self-image and lifelong success, along with student and family financials.

A critical campus goal.

UB has set a goal of achieving a 91% retention rate by 2022 and a 93% rate by 2025.

It takes 42 students to raise the retention rate 1%.

UB needs to retain:

  • 210 additional students to meet our goal for 2022.
  • 294 additional students to achieve our goal for 2025.
Goal: 93% by 2025; 91% by 2022; 86% now.

Our Initiatives Need to Impact All Students