AI, e-commerce test limits of the reasonable consumer standard

Bloomberg Law quotes Mark Bartholomew about the reduction in consumer standards in AI marketing and e-commerce. Bartholomew explained that AI-powered agents could help humans overcome some deceptive marketing strategies. “These things could really help us avoid a lot of the pitfalls that are involved with being a human being with all our cognitive limitations, help us avoid being tricked by things like ‘trending now’ or sale prices ending in 99 cents,” Bartholomew said.