Jason Thaler

“My sister had a great experience at UB. I wanted to make sure that students were able to benefit as she did.”

Jason Thaler describes his sister, Adriana, as very smart, compassionate and full of life. Tragically, she died after graduating magna cum laude in marketing from the School of Management. To honor her, Jason and their mother, Nancy, established a memorial award in Adriana’s name to benefit a top senior marketing student each year. “My sister’s memory is kept alive and UB students are able to benefit from the award.”