Format: Live via webinar
CPE Credit: 2.5 contact hours (0.25 CEU)
CME Credit: 2.5 credits
Approximately 10% of parents view well-established vaccines such as measles and polio as not being important and 15% of parents expressed concerns about the safety of these vaccines. Parental concerns about the importance and safety of other vaccines, such as influenza and COVID, are greater.

Pharmacists, physicians, and other healthcare providers should be abreast of misinformation and disinformation that circulates about vaccines, understand the common myths that drive vaccine hesitancy, and be equipped to navigate conversations with vaccine-hesitant persons, understanding the principles of motivational interviewing.

Learning Objectives
At the completion of this activity, the participant will be able to:

1. Define vaccine hesitancy, misinformation, and disinformation.

2. Describe how parental views on vaccines, rooted in misinformation and disinformation, can influence vaccine hesitancy and acceptance.

3. Dispel several common myths and misconceptions about vaccines and vaccine-preventable diseases.

4. Describe the process of motivational interviewing to guide conversations with vaccine-hesitant persons.

5. Applying an understanding of vaccine hesitancy, vaccine myths/misconceptions, and motivational interviewing, counsel a vaccine-hesitant “virtual person” to encourage vaccine acceptance.
Keynote:
William Allan Prescott, Jr., PharmD

Panelists: Howard S. Faden, MD
Professor, Department of Pediatrics
Jacobs School of Medicine and Biomedical Sciences
Ruth Ngwu, PharmD
Clinical Pharmacy Director
Middleport Family Health Center

Alyssa Wozniak, PharmD, BCPS
Clinical Assistant Professor, Department of Pharmacy Practice
D'Youville University School of Pharmacy