Scientific Communication: Making Your Message Count
Bruce R. Troen, MD
This workshop will investigate the importance of adequately communicating scientific research findings to non-scientists. Dr. Troen will first discuss his expertise on aging innovation to demonstrate how the aging population will transform our society and health care systems.
Then, he will provide the audience with tips for communicating science to non-scientists and five steps to strategic communication illustrated by his own research examples.
Effective Communication to Diverse Audiences
Diane G. Schwartz, MLS
In this session, we will investigate how to define the target audiences for scientific communication. We analyze our reasons for informing audiences about our work by asking the following questions:
• What does the audience care about?
• How do their backgrounds and experiences prepare them for receiving the message?
• What do you want them to learn/believe?
• How do you want them respond?
Finally, we will look at how to tailor presentations to the interests and experience levels of potential audience members.
Ashley Regling, MA