University at Buffalo (UB)
This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 436 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 21 retail outlets (13 brick and mortar stores and 8 online retailers).
UC’s Trademarks and Licensing program safeguards the university’s legal rights by monitoring and controlling the use of UB trade names and trademarks.
| Artwork Approvals: Total | 459 |
| Artwork Approvals: Retail | 156 |
| Artwork Approvals: Internal | 303 |
| Brick and Morter Outlets | 13 |
| Online Outlets | 8 |
| Names of Brick and Mortar Outlets | Walmart, Cracker Barrel, Dick’s, Target, Tops, Wegmans, Costco, T.J. Maxx, T-Shirt University, Campus Tees, UB Bookstore, Alumni Arena Bulls Shop, Buffalo Gift & Greek |
| Names of Online Outlets | Fanatics, MAC Store, ShopUBBulls.com (UB Athletics), UB Bookstore (Follett), 3 dedicated Amazon stores – Trevco, Blue 84, and Desert Cactus |