University at Buffalo (UB)
This quarter, the True Blue campaign website generated 9,783 page views and 39,116 web interactions. Nine True Blue content pieces (video, editorial and imagery) in UBNow generated 4,760 clicks and 3,594 page views.
The True Blue social media strategy generated 289 posts, earning a potential reach of 1,182,218 with 89,14 social media engagements (likes, shares, comments, clicks), as well as 318 hashtag mentions with a 616,980 potential reach.
| page views | 9,783 | |
| web interactions | 39,116 |
| items | 9 | |
| Types | Alumni videos, individual feature videos, mentions in relevant stories and promotions of ambassador programs and blue out game. included in issues as features, Need To Knows, Of Note, UB Seen | |
| clicks | 4,760 | |
| page views | 3,594 |
| reach | 1,182,218 | |
| engagement | 89,114 | |
| engagements within instagram | 43% | |
| Posts published with #UBTrueBlue on owned | 95 | |
| mentions with #UBTrueBlue on non-owned | 223 | |
| reach with #UBTrueBlue on non-owned | 616,980 |
| number | 1 | |
| impressions | 258,922 | |
| engagements | 19,946 | |
| CTR | 0.13% |