University at Buffalo (UB)
Three monthly issues of The UB Effect were deployed this quarter to an audience of elected officials, business leaders and internal leaders. The UB Effect earned average open rates of 59.60% and 31.90%, far surpassing the industry average.
The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state.
| Number of issues | 3 |
| Issue Dates | 7/25, 8/22, 9.26 |
| Internal Average | click rate | 8.60% |
| Internal Average | open rate | 59.50% |
| 7/25/23 | click rate | 6.20% |
| 7/25/23 | open rate | 61.90% |
| 8/22/23 | click rate | 11.30% |
| 8/22/23 | open rate | 58.30% |
| 9/26/23 | click rate | 8.30% |
| 9/26/23 | open rate | 58.30% |
| Number of issues | 3 |
| Issue Dates | 7/25, 8/22, 9.26 |
| Combined click rate | 3.30% |
| Combined open rate | 31.90% |