Social Media

This quarter, UC’s social team generated 401 posts on UB’s main channels, reaching 3.2M users and producing 164,317 total engagements, including 11,958 clicks on UB content.

Among this content were 26 posts of DEI content, which achieved a reach of 126,859, generating 1,229 total engagements.

In addition to managing UB’s institutional social media channels, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok and YouTube, UC works with communicators across UB to share ideas and best practices.