Published March 24, 2017
Communicators, marketers and enrollment leaders from across UB came together on Tuesday to share expertise, untangle challenges and learn best practices during “Telling Our Story Together: Communicators in Conversation,” the university’s inaugural communicators conference.
The daylong event, organized by a committee of UB senior communicators, welcomed 140 UB staff members from more than 50 departments, units and schools, as well as several of the university’s communications partners, to Kapoor Hall on the South Campus.
UB communicators led workshops, breakout sessions and lunchtime roundtables that spotlighted the university's wide range of expertise in communicating topics critical in higher education. Those topics included, but were not limited to, social media storytelling, issues management and strategic planning.
In addition to UB communicators, leaders from Ologie, Marshall Strategy, protocol 80 and Eric Mower + Associates spoke at the event.
The keynote address, which uncovered emerging trends in higher education and highlighted the success of UB’s recent branding initiative, was delivered by Ken Pasternak, managing director of Marshall Strategy, and Nancy Paton, UB vice president for communications.
The conference comes a year after the launch of UB’s new identity and brand strategy, a unified effort to tell the university’s story and distinctiveness worldwide in a more compelling and cohesive way.
“Bringing together our university’s communication professionals created a platform to discuss a wide array of topics and, at the same time, gave participants an opportunity to network and build relationships.” says Paton.
“This event was developed by UB communicators, for UB communicators, and is part of a strong commitment to our staff’s professional development and continued learning. I am thrilled with the level of insight and engagement, and we’re looking forward to building on our success for next year’s conference.
The workshops and breakout sessions included: