At UB, taking full advantage of this window of opportunity and
responding to our challenges effectively is best achieved by
creating, finding and promoting our distinctive features.
If we fulfill our mission with a higher degree of distinction,
we will attract better students, more funding and new sponsors, and
will engage community and economic partners in new and exciting
ways.
The current higher education literature is commenting more
frequently about university efforts to become
“distinctive.” In a May 2012 article in the journal
Distinct Higher Education, Louise Simpson, the former director of
communications at the University of Cambridge, offered eight steps
to establishing university distinctiveness.
