Strategy is the embodiment of choices institutions make about where to invest and how to succeed, to maximize long-term value. [1]

Every university faces innumerable options for where to invest in this competitive context and how to create long-term impact. Often we must choose between seemingly conflicting objectives – short-term gains vs. the desired longer-term option to maximize value over time.

At UB, our academic strategy must be at the core of an overall institutional plan that is highly responsive to our institutional goals. But choices in our academic plan must balance with choices made in those areas that support the university’s academic direction.

This section of UB’s narrative for its future describes 11 strategies that are our choices to maximize value and impact over time in this changing world.