UB 2020 Planning Archives

Phase I: Community Engagement Task Force

Background and Context

  • UB's long term interests are served by fulfilling its public service mission
    • Successfully applying research, education and knowledge into the community has tremendous societal benefits
  • Maintaining strong relationships within the community results in several positive outcomes
    • Positive images and feelings about UB
    • Increased trust and confidence from local, state and federal legislators for the university and therefore increased opportunities to leverage funding support
    • Increased investment from the community in the success of UB - success at UB ripples throughout the neighborhoods, towns, villages and everyday lives of people in western New York
    • A strong relationship with the community is appealing to students, which increases awareness and prospective applicants
  • The University has done an excellent job in its public service and community relations programs, but because these efforts are delivered across multiple entities and people several themes have emerged
    • A lack of clarity about the full impact of UB's community contribution
    • UB not getting full credit for its community efforts
    • There is a need for UB to proactively illustrate to government, business and the community leaders what our impact has been and what our commitment will continue to be
    • Continue to seek out opportunities to “self promote” to continue to educate the community on our mission, our value and our contribution
  • To realize these interests, UB needs to ensure that its public service and community relations efforts are unified, carefully planned and tightly integrated
    • A clear and comprehensive public service and community relations strategy that can be managed and measured will yield higher forms of service and better relations
    • Aligning organizational roles and processes to support the strategy will create clarity of purpose across the campus and allow UB to effectively and efficiently use its resources Creating an integrated marketing and communication plan to support the strategy will help define the UB brand to our community partners and other stakeholders


  • The scope of the project includes all campus programs, organizations and efforts that are presently involved in, or that in the future can support, UB’s public service and community relations objectives
  • Included within the project’ s scope are public service and community relations efforts performed by the following organizations:
    • Public Service and Urban Affairs
    • Government Affairs
    • Student Affairs
    • Advancement
    • Schools / Faculty
    • Others as appropriate


  • Dennis R. Black, Vice President for Student Affairs
  • Ruth D. Bryant, Assistant Dean, School of Architecture and Planning
  • Thomas B. Burrows, Jr., Director, Center for the Arts
  • Brian Carter, Dean, School of Architecture and Planning
  • Danis J. Gehl, Director, University Community Initiative
  • Mary H. Gresham, Vice President for Public Service and Urban Affairs and Dean, Graduate School of Education
  • Donald J. Jacobs, Director, Center for Applied Technologies in Education
  • Peter S. Killian, Assistant Vice President for Marketing and Creative Services
  • Ryan A. McPherson, Assistant Vice President for Government Affairs
  • Peter R. Pitegoff, Vice Dean, Law School
  • Kathleen A. Wiater, Senior Director, School of Medicine and Biomedical Sciences