True Blue.

Celebrating the power and the pride of the UB community.

True Blue isn’t just a color; it’s a spirit. It’s an invitation to you, and to the entire UB community, to show our pride and celebrate our common connection. It highlights the ways that students, faculty, staff and alumni personify UB every day—in the classroom and in the community, on the field and in the stands, here on campus and in places around the world. 🤘

Spirited. Connected. Inspired. Unstoppable. We are all True Blue.

Get Your UB Gear

Find the latest UB merch from one of these officially licensed, on-campus retailers to show your True Blue pride.

It starts in the stands.

True Blue student club logo.

Nobody shows pride better than the UB True Blue student club, known as the rowdiest student section in the MAC. Backed by UB Athletics, the club has been supporting UB Bulls since 2007 by showing up with energy, noise and unmatchable spirit.  

Go Bulls Little Victor.

Vote for Victor E. Bull!

Bring your True Blue pride to SUNY’s Mascot Madness competition! 

Victor is moving on to round two! Vote from March 19-21 and help him advance to the next round. You can vote once every 12 hours, so don't forget to check back daily.