In this workshop session, we will investigate how to define the target audiences for scientific communication. We will look at our reasons for informing audiences about our work by asking the following questions:
• What does the audience care about?
• How do their backgrounds and experiences prepare them for receiving the message?
• What do you want them to learn/believe?
• How do you want them respond?
Finally, we will look at how to tailor presentations to the interests and experience levels of potential audience members.