Services for researchers with paid media needs

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Published March 1, 2021


Researchers at the University at Buffalo interested in filling recruitment goals through the use of paid media can utilize the services of UB’s university-wide media buying vendor, Fahlgren Mortine. The agency is another resource to assist researchers in finding the right participants for studies.

Services offered include:

  • Strategic and tactical planning and development, with customized media plans and partner selection created specific to researchers’ goals, objectives, and budget
  • Media placement services, including ad tracking, negotiations with media partners, and collaboration on identifying content, audience, geographies, budgeting and selection of paid media most likely to meet researchers’ specific objectives
  • Measurement of campaign effectiveness via dashboards, tracking, and reporting services

For researchers in need of creative services (such as ad copy, images and videos), UB also has a university-wide contract with eight agencies.

Gretchen Ely, PhD, MSW, Professor and PhD Program Director, College of Social Work, University of Tennessee, utilized the agency’s services while she was a UB researcher. The Facebook ads created by the agency helped Ely reach her enrollment target.

“We easily hit our recruitment goals, and the experience was pleasant, as the staff was helpful and responsive,” she says. “Fahlgren Mortine did a nice job creating and placing my recruitment ads — I would recommend the agency to other researchers.”

Information on Fahlgren Mortine and its services can be found on the University Services website:

For guidance about engaging the agency as well as thresholds for direct participant recruitment through paid advertising, see

“The selection of an exclusive agency was part of University Communications’ operational excellence project,” says Elena Conti-Blatto, UB’s Director of Marketing and Brand Management. “It was designed to create efficiencies in the purchasing of paid media across the university as it relates to planning, buying, management and reporting, while also standardizing processes and procedures to ensure ethical and sustainable business practices.”